Many businesses don’t know exactly how to approach their online presence. One of the most important steps you can take is branding which starts with your logo. How do you define a logo? Logos serve to represent a given organization or company through visual image that can be easily understood and recognized.

    A good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner's intended message. A concept or “meaning” is usually behind an effective logo, and it communicates the intended message. Typically, logos (such as the Nike "swoosh" and Apple Inc.'s apple with a bite missing) are uniquely designed for easy recognition.

There are 7 types of Logos used.

*Emblems

*Pictorial Marks(or Logo Symbols)

*Wordmarks (or Logo Types)

*Monogram Logos (or lettermarks)

*Abstract Logos

*Mascot Logos

*Combination Marks



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 Logos should clearly reflect your business's values and services. Think about color and typography and how they set the tone of the design. For example, if you're a construction company you probably don't want to use the color pink in your logo
 The first thing a person sees when they look at your logo is color. It sets the stage for the personality and overall feel of your brand. In fact, researchers believe that different hues color a user's impression of a brand's imagery more than almost anything else.

Aiming to make reliability your main business principle, you need a logo that expresses stability. Simplicity is Best in 3D Logo Design The promise of 3D logo design is that it creates the illusion of depth. It's a useful but dangerous option.

The Company Logo—an Asset or Expense?

Aiming to make reliability your main business principle, you need a logo that expresses stability. Simplicity is Best in 3D Logo Design The promise of 3D logo design is that it creates the illusion of depth. It's a useful but dangerous option.

The Company Logo—an asset or expense? As the title of this essay suggests, it must first be decided whether the company symbol or logo should be recognized as an asset or an expense. An asset is defined as something of value, such as cash, equipment, inventory, or buildings, while expense is defined as something that has a negative effect on the value of the practice, such as accounts payable. The simple question that needs to be answered is “Does the company logo contributes to or takes away from